I was talking to a reporter from a well-known paper last week and he commented how most of his interesting material goes into this blog, not the paper. I've noticed, too, that most of the interesting reading I come across is on newspaper blogs.
Most of the material I read in a newspaper today is either out of date or does not offer an interesting perspective or angle. However, the material I read on newspaper blogs seems far more interesting.
This reporter commented the material for the blog was decided for him. It was whatever the editor rejected. Which leads me to wonder if some newspapers are so stuck in the past and formula writing they are missing a great opportunity for great content.
Having said that, here's an interesting report from Henry Blodgett about why, even with a strong online presence, many newspapers will still falter:
Put differently, the big problem for newspapers right now is not readers--it's revenue. A "unique user" online generates a fraction of the revenue and profit that a newspaper subscriber or reader does offline. Although the value of a unique user will continue to rise as advertising dollars flow online, it will almost certainly never approach the value that newspapers generate offline (in part because so many of the dollars spent in offline papers are wasted).
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