Here's a story about the limitations of efficiencies. During the recent family vacation I tried to find a hotel near the highway. Holiday Inn Express seemed like a reasonable choice. I called their central booking number and booked a room based on the information they gave me -- the hotel was near the highway.
Turns out the hotel was near the highway, just not the one we were traveling on that evening. We finally found the hotel around 1230 am and discovered there were two highways with the same number, hence the confusion.
Lesson learned -- never deal with central booking and always try to book through the local hotel.