I recently finished reaching Chris Anderson's book, The Long Tail, which has caused me to look at some things a little differently.
The most recent examples were radio channels on XM Radio. Last week I stumbled across Channel 51, all Coldplay all the time, at least through August 15. (I also discovered Channel 18, Kenny Chesney all the time.)
My nephew wondered aloud how such channels could possibly make money. Fortunately, I had the answer and even looked smart. Because there's no real incremental cost of changing a channel's format, the Coldplay and Kenny Chesney ideas are brilliant ones. I was particularly taken by the Coldplay channel which coincides with their tour and is a great way to increase exposure for the band as well as XM.
