8 reasons magazines are in trouble

Jon Friedman writes a regular column for CBS Marketwatch. His thoughts aren't always leading edge but he seems to have a few good ideas here and there.

This week Jon posted a column on how magazines can embrace the web. (In typical magazine cover line fashion he lists "8 simple rules for succeeding on the Web.") (Click here for full article.)

I won't go into too much detail here on his points but it strikes me as sad that he made these points to a gathering of media executives. The fact that magazine executives still fear the Web or can't find ways to exploit it says tons about the state of the industry.