What to do when you are sued

DSW, a specialty retailer, files suit against Zappos, the online seller of shoes. Nothing new there. What's new is how the CEO, Tony Hsieh, has chosen to handle this. His reactions are posted on Twitter. (Click here to follow Tony.)

I have no idea of there's any merit to DSW's suit which claims illegal use of DSW's name on Zappos' site. But I am impressed by Tony's openness. Nearly every other CEO which either not comment or issue a denial. Granted, Tony has mainly said in his Twitter posts that he's upset that he found out about this through a press release but I think any customer or fan of Zappos would sense Tony's authenticity and genuine concern about this. I like this post in particular:

Press release claims we were using DSW store photographs to mislead people. Obviously Zappos would never intentionally do that.

Click here for a copy of the press release Tony is talking about.