Tuesday, March 20, 2007

Once again, an explanation

Time has launched a new design and just as the WSJ did a few months ago, management feels compelled to explain why they're doing this. Seems a redesign should not have to be justified, nor explained. It should be like walking into a well-designed house. It should just make sense.

No explanation necessary, except for the few who are in the trade.

At least Time spared us the pages of explanation of how the new design works. But they should have gone all the way and skipped the editorial explaining why.

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