Thursday, January 4, 2007

Keep it local

I've always thought the newspapers that have the greatest chance of surviving the shift in platforms (paper to digital) are the large and the small. The large (NYT, WSJ, FT) are their own institutions and must reads by a small, but influential, group of people. They won't go away.

Small papers (dailies under 100,000 and weeklies) have an equally good chance. With digital platforms where it doesn't cost much to add material (no paper cost) they can cover a small area in incredible detail. The simplest tool -- making sure everyone in town is mentioned.

Danny Westneat of the Seattle Times agrees.
I think intensely local, professionally gathered news is due for a comeback. It's the one thing you can't get anywhere else.

However, if you're in the middle, watch out.

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