Recent reads -- The New Rules of Marketing and PR

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Scott

Kind of a lengthy title but the main point -- it's about something I've heard called conversational marketing. I am sure there are countless other ways to describe this but it's all about creating content and information that people want to read about.

A few key takeaways:

You need to create content that exists somewhere for people to find. That way, when someone is interested, they will find you.

Pushing out content is only ideal if extremely targeted. Sending press releases is not the way to do this, unless you know your audience is interested.

You need to start the conversation without selling. Making a pitch lessens your credibility.

People appreciate a certain degree of objectivity.