Monday, April 16, 2007

The "struggle" with going online

The headline on this one from CIO says it all: "Newspapers Struggle to Respond to Web Challenge".

An interesting read on the fact that newspapers are finally awakening. But "struggle" they do. They're still married to conventional wisdom and trying to figure out how to keep things as they are while also adding an online capability. Instead, they should be thinking about starting from scratch. What is it they offer and what's the best way to deliver that product?

The print part of newspapers will never die. But it needs to deliver a different type of content -- not breaking news for sure.

Why, for example, do newspapers still print stock tables? Why do they also print sports scores and stats that are easier to view and manipulate (as well as more up to date) than in print?

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